ConajeAgro: Júnior Friboi fala sobre empreendedorismo em palestra lotada na 43ª Expaja

Galeria de Fotos Notícias

Dando sequência ao primeiro dia de palestras, no final da tarde desta segunda feira (08), foi realizada a palestra com Júnior Friboi, abordando sobre “Os desafios para empreender no agronegócio e o case JBS”, promovida pelo ConajeAgro de Goiás.

A palestra, que lotou o Tatersal do parque de exposições, contou com a presença de diversos políticos, empresários, agricultores, professores, técnicos e estudantes, que ouviram atentamente a história da criação da JBS, a maior processadora de carne bovina, ovina e de aves do mundo.

Na ocasião, Júnior contou toda a história da empresa, desde o pequeno açougue em Anápolis, depois com a expansão para Brasília na época da sua construção, até chegar aos dias atuais, com sua internacionalização e presença em mais de 120 países, vendendo seus produtos. Atua nas áreas de alimentos, couro, biodiesel, colágeno, embalagens metálicas e produtos de limpeza. Além disso, é dona de marcas conhecidas mundialmente, como Swift, Maturatta, Seara, Cabaña Las Lilas, Pilgrim’s, Gold Kist Farms, Pierce e 1855.

Ressaltou ainda questões sobre o empreendedorismo no Brasil, para uma plateia composta por muitos jovens, usando seu exemplo pessoal como forma de afirmar a importância do trabalho e das escolhas.

Rosana de Carvalho
Fotos: Vânia Santana / Adriana Vilela
Jornalismo Portal Panorama

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